The Unsung Heroes of Hybrid Work: Why Office Managers are Your Secret Weapon in 2026

If we don't have an office what does my office manager do? Are they more of a tech champion these days? How are they translating a wellness offering to remote work? Are they more powerful than ever, or lacking in authority? What does office management even look like in the hybrid work era? Join us as we reveal the unsung heroes of flexible work: the office manager.

Office manager coordinating a hybrid team in a modern flexible workspace

The role of the office manager isn't what it once was.

In the early 1900s, the first office managers, then called floor supervisors, were brought in to handle the administration of rapidly industrializing companies. Their remit was mainly to ensure safe and efficient workflows on factory floors, inventory and maintaining essential supplies, and enforcing emerging standards in health and safety.

As office culture soared and we saw a boom in corporate headquarters in the 1950s, office managers became the backbone of white-collar work. They supervised mailrooms, filing systems, switchboard operations, and equipment maintenance like early photocopiers, all while ensuring that offices complied with federal and state workplace rules.

During the 70s and 80s, corporate structures expanded and HR became more formalized. This meant the office manager began to influence not just the upkeep of the workplace but how employees actually used it. Their responsibilities grew to include space planning as the cubicle work era took hold, vendor relations for new office technologies like voicemail systems and early personal computers, and coordination between departments as cross-functional work became more common.

As computing reshaped work in the 1990s, office managers were among the first non-technical employees who had to rapidly upskill. They took ownership of software licensing, desktop equipment purchasing, and rollout logistics for email, shared drives, and early intranet platforms.

By the early 2000s, the role transformed yet again. Silicon Valley-style startup culture reframed the office as not just a functional environment but a strategic asset: an expression of your brand, a magnet for talent and a driver of organizational culture. As a result, office managers evolved into culture shapers and experience designers.

But nothing reimagined the role of office manager more than the hybrid work revolution. In 2020, as the kitchen table replaced the office, in-person gatherings were replaced with virtual all-hands, the domestic and professional blurred and the whole world of work turned on its head. As office occupancy dropped from 96% to around 18% overnight, the office manager faced an existential threat. What does the office manager do when the office is empty or closed? They pivot.

They became the glue holding distributed businesses together: overseeing new investments in technology, managing the shift to virtual meetings, overseeing employee wellbeing at a distance, equipping employees with the equipment to do their roles remotely and in many cases redesigning workplace policy from scratch.

Today, the office manager is no longer the person you call when something breaks. They are the architects of workplace experience. The epicenter of corporate culture and the enablers of collaboration. With most companies now operating a hybrid model - working some days in an office, some from home, some from a third space, and others from a flex hub - they aren't managing one physical space, they're managing the way everyone works.

As you can see, the role of the office manager has evolved and expanded dramatically - but remains chronically undervalued, under-recognized and under-resourced.

2026 is set to bring a fierce talent war, an unstable economic climate and even greater distribution of work. Businesses that see their office manager as their greatest asset in that shift will reap the rewards. Those that overlook the importance of their OM could see their hybrid model descend into chaos.

In this article we unpack why office managers have become indispensable in the hybrid work era, the unique pressures they're facing, and how organizations can alleviate the pressure with an intentional approach to hybrid work in 2026.

The Challenges Facing Office Managers in 2026

So what does the corporate landscape look like for office managers in 2026? Let's explore some of the key trends impacting your office manager as they plan ahead for next year.

Responsibility overload

Over the last 5 years, office managers have absorbed responsibilities from IT, real estate, People Ops, facilities teams and event planning. Their responsibilities have grown, but their resources haven't. Today's office managers are forced to do more with less - in the absence of a meaningful increase in headcount, budget, or strategic support.

Higher employee expectations

60% of U.S. workers are currently considering leaving their employers, signalling high expectations for better working conditions and opportunities. Employees now expect the workplace to deliver more than just desks and snacks. Hybrid work has turned the office from the location of the daily grind to a collaboration forum. Add to that growing employee expectations for their workplace to be sustainable, accessible and aligned with the values and character of the workforce - and office managers face a tough task.

Diversified real estate portfolios

In 2026, the workplace isn't one building, floor or room. It's a constellation of HQs, micro-hubs, coworking memberships, event spaces, and home offices - and office managers are responsible for all of it. Almost 60% of companies expect to diversify their real estate portfolios further by 2030. That means managing multiple locations, ensuring consistency across them, and troubleshooting issues in spaces they might not even physically control.

Is your office manager overwhelmed by vendor sprawl?

Hybrid meeting with remote and in-person participants

Vendor overload

Hybrid work has increased vendor sprawl dramatically. Studies show some US companies manage 200 workplace applications on a daily basis - even though individual employees typically only use a small subset. Tool fatigue is a growing issue. Office managers are now juggling relationships with coworking providers, conferencing tools, furniture suppliers, security platforms, catering, wellness vendors, access control systems and more.

Unclear role expectations

A recent survey found that almost half of new hires found information sharing chaotic, disorganized or overwhelming when starting their roles in a hybrid environment. As their role evolved over time, office managers absorbed an undefined and overwhelming bucket of responsibilities they didn't sign up for.

They weren't prepared to become data analysts for space usage, tech integrators for videoconferencing tools, real estate experts on the right kinds of building for satellite hubs, or therapists for remote workers struggling with isolation. For many, their job description has expanded without the corresponding investment in training and professional development.

Rapid technology shifts

The AI transformation took many organizations by surprise. 72% of employees used generative AI at least weekly in 2025 - a rapid integration into regular workflows. Many organizations are now playing catch up to stay relevant and competitive in a business environment shaped by LLMs and automation. Where does the burden of this work fall? That's right, on the office managers.

Tighter budgets, higher stakes

65% of office managers in the U.S. anticipate their budgets will be flat or decrease next year. Despite their growing remit, budgets are shrinking across the board. Leaders want exceptional workplace experiences, thoughtful event programming, deep insights on productivity, performance and personal wellbeing, seamless tech integration across their hubs and a thriving culture that inspires worker loyalty - but expect office managers to deliver it at the same cost as 5 years ago.

The glue between teams

At the intersection of People, IT, Real Estate, Strategy and Finance teams, office managers increasingly become the connective tissue between teams that might historically have barely spoken to one another. They must ensure that the digital workplace and the physical workspace operate as one coherent ecosystem, making them a strategic bridge between IT and Real Estate.

Lack of a hybrid work strategy

Too many companies are embracing flexible work without a plan. With no hybrid playbook to follow, office managers are left to fill the policy vacuum. Without structure, flexible work quickly descends into cultural breakdown. So it's office managers that negotiate attendance expectations, referee disputes over RTO, create weekly office patterns and adjust third space subscriptions - often independently without much oversight from their leaders. In fact, just 4% of organizations have a proper hybrid work strategy.

Managing increasingly distributed teams

Once upon a time, all employees at a mid-sized firm would work in one urban area, commuting into a central HQ. Not today: distributed teams have soared from just 13% in 2013 to 27% in 2025. When it comes to facilitating collaboration - the old rules simply no longer apply.

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Croissant provides utilization insights, collaboration metrics, and space performance data to inform strategic workplace decisions.

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Worker experiencing fatigue from hybrid work challenges

Office Managers: The Beating Heart of Flexible Work

Business leaders making the transition to intentional hybrid work will often turn to their IT and real estate leaders first - overlooking the core component of success in this landscape: their office manager.

Just as the office is being redefined as an infrastructural layer through a suite of workspace offerings, the office manager must be redefined not as a facilities manager but an experience and culture builder. Once they're seen as fundamental to infrastructural delivery, we can start to break down stereotypes and prejudice which can so often underpin a lack of resourcing for office management, or an exclusion of the office manager from strategic decision making.

In 2026, their jurisdiction won't just be stocking the pens, organizing team lunches or the Christmas party. They will preside over the clarity of hybrid rituals and patterns, the ease of access and transfer between your work hubs, the quality of collaboration, the solutions that enable work-from-anywhere and the onboarding journey for your new hires.

In today's professional ecosystem, the delivery of these experiences could mean the difference between retaining your staff or not.

Hybrid work will always fail when it feels uncertain, improvised or reactive. And your office manager is the one building the scaffolding to keep your hybrid project on track - all whilst absorbing complexity before it reaches People leaders or your CEO or COO.

That might be building a pattern of third space attendance based on data about how employees use your coworking stipend each week, or working with your employees to choose the best satellite hub for their monthly planning meeting, so they know what to expect. That predictability breeds trust, which in turn breeds long term loyalty.

How to Reduce Pressure on Office Managers - and Help Them Win: A Guide

So we've explored how your office manager is a golden asset if you want to make a success of distributed work in 2026. We've dug into the challenges they face and the unique landscape they operate in. But how can you streamline their growing pile of responsibilities, to unlock their most creative and innovative potential?

1. Audit their workload

Many office managers have absorbed tasks from so many different departments that you don't even know what they do. List everything your office manager is currently responsible for: space, vendors, onboarding, events, hybrid coordination, IT liaison, culture, safety. Use that audit to reprioritize their responsibilities, stripping out work that doesn't belong to them and elevate the work that is most strategic.

2. Consolidate vendors and tools

The landscape of hybrid work comes with a sprawling list of vendors. Multiple coworking contracts, desk booking apps, access systems, AV vendors, event suppliers. Consider moving to fewer integrated platforms, or partner with a workspace provider that can centralize access to flexible spaces and absorb vendor relationships on behalf of your office manager. This doesn't just reduce admin - it cuts stress in a landscape where 63% of employees already show signs of burnout or disengagement.

3. Give them a hybrid playbook - and the authority to enforce it

Create a hybrid playbook, with input from your office manager, that sets out when and why your teams come together in-person, the purpose of each workspace on offer, patterns and expectations for in-person collaboration and workflows for raising issues or concerns. Then empower your office manager with the authority over how the playbook is actualized, from the ability to select vendors, pull budget levers and design and refine workspaces.

4. Invest in their wellbeing and skills

You wouldn't ignore burnout and unclear responsibilities in any other critical role - so it's time to treat your office manager like the infrastructural cornerstone they are. Support your office manager with high-quality training in hybrid operations, data and workplace technology, give them a clear sense of career progression, access to mentoring, mental health support and backup flex staff for peak periods.

5. Partner rather than delegate

Finally, stop treating your office manager as the person that "runs the office" and start treating them as a strategic partner in retention and culture. Does your office manager input on your corporate real estate strategy? Are they brought in on discussions about RTO? Or just informed once decisions have been made? Bring them into discussions on talent, real estate, and employee experience to join the dots between their insights and those of your IT and CRE leaders. You can thank us later.

The Bottom Line

A workplace partner like Croissant can handle the heavy lifting of flexible work, from utilization data to hybrid logistics - freeing your office manager to do what they do best: designing experiences that make people want to stay.

The office manager isn't the person you call when something breaks anymore. They're the architects of workplace experience, the epicenter of corporate culture, and the enablers of collaboration.

In 2026, the companies that recognize their office managers as strategic partners - not administrative support - will be the ones that thrive in the hybrid work era. Get in touch today to learn more about how Croissant can support your office management team.

Empower Your Office Manager to Lead Hybrid Success

A workplace partner like Croissant can handle the heavy lifting of flexible work, from utilization data to hybrid logistics - freeing your office manager to do what they do best: designing experiences that make people want to stay.

  • Consolidate vendors with access to 700+ spaces on one platform
  • Get utilization data to support strategic decision-making
  • Enable predictable collaboration patterns with flexible workspace access