The Croissant Comparison: Flatiron vs SoHo (2026)

Every SoHo office that publishes a price costs less than most Flatiron offices of the same size. But only three SoHo buildings publish one, and three of the five Flatiron buildings that price an office for two are Industrious’s.

Uri Maxima
Uri Maxima
Product & Engineering
2026-11-08 · 5 min read

The short answer

Is Flatiron or SoHo cheaper for a private office?

At the prices operators publish, SoHo is cheaper. Each of its seven priced offices, for one to four people, costs less than most Flatiron buildings’ cheapest office of the same size. In Flatiron, the median office costs $2,741 a month for two people and $3,270 for four or five people, before taxes. Only three SoHo buildings publish a price, too few for a median, and three of the five Flatiron buildings that price an office for two are Industrious’s, which charges more than the other operators in New York.

  • In SoHo, WeWork’s 379 W Broadway private office for two costs $1,120 a month; only one of the five Flatiron buildings that price an office for two people has one that costs less.
  • A private office for two in Flatiron costs a median of $2,741 a month across five buildings, three of them Industrious’s.
  • WeWork prices an office for two at $1,640 a month at 18 West 18th Street in Flatiron and at $1,120 at 379 W Broadway in SoHo.

Croissant Office Price Index. Operators’ own Flatiron pages read October 27, 2026 and SoHo pages November 1, 2026; offices on Croissant read November 8, 2026; LiquidSpace and CoworkingCafe listings collected August 19, 2026. Each price is the whole office a month, before taxes.

What a private office costs in Flatiron and SoHo, by team size

What a private office costs a month in Flatiron and in SoHo, by team size, each building at its cheapest office of that size (read November 8, 2026)
Team sizeFlatiron, median (90% range)SoHoBuildings priced
1 personNo median: four buildings$667, $7004 + 2
2 people$2,741 ($1,000 to $3,544)$1,120, $1,1335 + 2
3 peopleNo median: four buildings$1,4204 + 1
4 to 5 people$3,270 ($2,040 to $7,273)$1,940, $2,9205 + 2
6 to 9 peopleNo median: two buildingsNone priced2 + 0
10 to 15 peopleNo median: two buildingsNone priced2 + 0
Each building counts at its cheapest office of each size, the measure WeWork’s “starting at” prices state. Buildings priced counts Flatiron, then SoHo. A median needs offices in at least five buildings, which SoHo does not have at any size, so the table lists its prices.

Flatiron here runs from 14th Street to 28th Street, from Sixth Avenue east to Park Avenue South, with the buildings on both sides of Park Avenue South. SoHo runs from Houston Street to Canal Street, from Lafayette Street west to Sixth Avenue. Industrious’s location named Flatiron, at 119 West 24th Street, sits outside these streets, so it is left out. This comparison is part of the Croissant Office Price Index.

Finding 1

Every priced SoHo office costs less than most Flatiron offices of the same size

Croissant set every priced office in SoHo against the cheapest office of the same size in each Flatiron building. Cubico’s office for one person costs $667 a month; one of the four Flatiron buildings that price an office for one person has one that costs less. WeWork’s 379 W Broadway office for one person costs $700 a month; one of the four Flatiron buildings that price an office for one person has one that costs less. WeWork’s 379 W Broadway office for two people costs $1,120 a month; one of the five Flatiron buildings that price an office for two people has one that costs less. Cubico’s office for two people costs $1,133 a month; one of the five Flatiron buildings that price an office for two people has one that costs less. WeWork’s 379 W Broadway office for three people costs $1,420 a month; one of the four Flatiron buildings that price an office for three people has one that costs less. WeWork’s 379 W Broadway office for four people costs $1,940 a month; none of the four Flatiron buildings that price an office for four people has one that costs less. WeWork’s 524 Broadway office for four people costs $2,920 a month; one of the four Flatiron buildings that price an office for four people has one that costs less. Flatiron has offices in enough buildings for a median at two sizes: $2,741 a month for two people and $3,270 for four or five people. SoHo has none, because only three of its buildings publish a price and a median needs five.

Most SoHo locations publish no price at all, as the SoHo guide lists, so these seven offices are the ones whose operators publish, Cubico and WeWork, not a sample of the neighborhood.

Flatiron and SoHoEvery priced SoHo office against Flatiron’s buildings of the same sizeOrange dots are SoHo’s offices. Blue dots are the cheapest office of the same size in each Flatiron building, with their median marked where five buildings stand behind it.

SoHoFlatiron, each building’s cheapest

Describe this graphic

1 person: SoHo at $667 and $700, against four Flatiron buildings from $200 to $2,066. 2 people: SoHo at $1,120 and $1,133, against a Flatiron median of $2,741 across 5 buildings. 3 people: SoHo at $1,420, against four Flatiron buildings from $1,300 to $5,219. 4 to 5 people: SoHo at $1,940 and $2,920, against a Flatiron median of $3,270 across 5 buildings.

Source: Croissant Office Price Index, 2026-11-08. Operators’ own Flatiron pages read on 2026-10-27 and SoHo pages on 2026-11-01; offices on Croissant read on 2026-11-08; offices on LiquidSpace and CoworkingCafe collected by Croissant on 2026-08-19.

Every private office in SoHo that states a monthly price, and how many Flatiron buildings price the same size for less (read November 8, 2026)
OperatorBuildingSeatsOffice a monthFlatiron buildings cheaperPrice read on
CubicoCubico1$6671 of 4Croissant
WeWork379 W Broadway1$7001 of 4WeWork’s own page
WeWork379 W Broadway2$1,1201 of 5WeWork’s own page
CubicoCubico2$1,1331 of 5Croissant
WeWork379 W Broadway3$1,4201 of 4WeWork’s own page
WeWork379 W Broadway4$1,9400 of 4WeWork’s own page
WeWork524 Broadway4$2,9201 of 4WeWork’s own page
The monthly price of the whole office on a 12-month term, before taxes. WeWork’s prices include its current offer.

Finding 2

Three of the five Flatiron buildings that price an office for two are Industrious’s

Flatiron’s median office for two, $2,741, rests on five buildings, and three of them are Industrious’s: $2,741 at Industrious’s 386 Park Ave S, $3,390 at Industrious’s Union Square on Broadway and $3,544 at Industrious’s 902 Broadway. Industrious charges more than the other operators in New York at every size it prices. Without it, Flatiron’s offices for two run from $1,000 at Select Office Suites - Flat Iron to $1,640 at WeWork’s 18 West 18th Street, and SoHo’s, at $1,120 and $1,133, sit inside that range. WeWork is the one operator that prices an office for two in both neighborhoods: $1,640 a month at 18 West 18th Street in Flatiron and $1,120 at 379 W Broadway in SoHo.

Offices for twoFlatiron’s offices for two by who runs them, against SoHo’sEach dot is a building’s cheapest office for two. Point at a dot to see the building.

SoHoFlatiron, each building’s cheapest office for two

Describe this graphic

Offices for two. Flatiron’s Industrious buildings at $2,741, $3,390 and $3,544; Flatiron’s other buildings at $1,000 and $1,640; SoHo at $1,120 and $1,133.

Source: Croissant Office Price Index, 2026-11-08. Operators’ own Flatiron pages read on 2026-10-27 and SoHo pages on 2026-11-01; offices on Croissant read on 2026-11-08; offices on LiquidSpace and CoworkingCafe collected by Croissant on 2026-08-19.

Industrious’s 156 5th Ave, Industrious’s Union Square on Park and Industrious’s NoMad are in Flatiron too, but no office on their pages states a monthly price for a given size, so they are not counted.

Every private office in Flatiron that states a monthly price, by size (read November 8, 2026)
OperatorBuildingSeatsOffice a monthPrice read on
19 West 26th Street Professional Suites19 West 26th Street Professional Suites1$200LiquidSpace
The YardThe Yard - Flatiron South1$875LiquidSpace
Le Parc Coworking OfficesLe Parc Coworking Offices1$1,500LiquidSpace
Industrious386 Park Ave S1$2,066Industrious’s own page
Industrious386 Park Ave S1$2,306Industrious’s own page
Select Office SuitesSelect Office Suites - Flat Iron2$1,000LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron2$1,300CoworkingCafe
WeWork18 West 18th Street2$1,640WeWork’s own page
Industrious386 Park Ave S2$2,741Industrious’s own page
Industrious386 Park Ave S2$3,274Industrious’s own page
IndustriousUnion Square on Broadway2$3,390Industrious’s own page
Industrious902 Broadway2$3,544Industrious’s own page
Select Office SuitesSelect Office Suites - Flat Iron3$1,300LiquidSpace
The YardThe Yard - Flatiron South3$2,770LiquidSpace
Industrious386 Park Ave S3$3,529Industrious’s own page
Industrious386 Park Ave S3$4,406Industrious’s own page
IndustriousUnion Square on Broadway3$5,219Industrious’s own page
IndustriousUnion Square on Broadway3$5,254Industrious’s own page
Work BetterWork Better4$2,040LiquidSpace
The YardThe Yard - Flatiron South4$3,270LiquidSpace
Le Parc Coworking OfficesLe Parc Coworking Offices4$4,050LiquidSpace
IndustriousUnion Square on Broadway4$7,273Industrious’s own page
Select Office SuitesSelect Office Suites - Flat Iron5$2,200LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron5$2,300CoworkingCafe
Select Office SuitesSelect Office Suites - Flat Iron5$2,950LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron7$3,750LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron7$3,750LiquidSpace
IndustriousUnion Square on Broadway7$9,031Industrious’s own page
Select Office SuitesSelect Office Suites - Flat Iron9$4,350CoworkingCafe
IndustriousUnion Square on Broadway9$19,085Industrious’s own page
Le Parc Coworking OfficesLe Parc Coworking Offices10$11,430LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron15$6,500LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron17$8,750LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron20$8,500CoworkingCafe
Select Office SuitesSelect Office Suites - Flat Iron25$8,250LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron30$10,500LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron35$10,500LiquidSpace
Select Office SuitesSelect Office Suites - Flat Iron40$24,500LiquidSpace
The monthly price of the whole office, before taxes: on a platform at the monthly price it publishes, on WeWork’s and Industrious’s own pages at their 12-month price.

How we measured it

Flatiron’s offices come from the index and from operators’ own pages: offices listed on LiquidSpace and CoworkingCafe at the monthly price they publish, collected on 2026-08-19, offices on Croissant at their 12-month price, and the 12-month prices WeWork’s and Industrious’s own Flatiron pages state, read on 2026-10-27 for WeWork vs Industrious. An office the index has in a building an operator’s own page prices counts once, at the operator’s price. SoHo’s offices are the SoHo guide’s, read on 2026-11-01. Each building counts at its cheapest office of each size, and a median is stated only where at least five buildings stand behind it, with a 90% range from resampling the offices 20,000 times. Every office is on private offices in New York City.

Find Your Team an Office in Flatiron or SoHo

Croissant asks the Flatiron and SoHo operators that publish no price for a written quote, sets every quote side by side, and books the office your team picks.

  • ✓ Quotes asked from operators that publish no price
  • ✓ The same office size priced in both neighborhoods
  • ✓ Pay nothing until move-in on offices booked through Croissant

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